This is your time to grow your business. Why? Simple - so many business owners have allowed themselves to go silent as they maneuver the pandemic and figure out how and what they are going to do.
My personal opinion is that might be the most harmful thing that you can do:
Out of sight, out of mind
Lose the traction and visibility that you created
Run the risk of having to "start over" instead of just making a pivot
Losing your self-confidence
Creating a potential "gap" that you can never quite close
Certainly, the current situation is incredibly difficult and has caused challenges for almost every business owner. But, disappearing is not going to make those challenges go away.
You must confront them head-on and take steps to survive, succeed, and grow and position yourself for now as well as the future.
Not the least of the things you MUST do is to make certain to continue to engage in sales and marketing initiatives for without clients, you do not have a business.
If your budget is small and it seems like there is nothing to be done, you should reach out to Bennet, Scott, and myself. We have created the 3-Giraffes specifically for companies that understand the need for integrated marketing and sales outreach, yet do not have the budget to hire separate resources to tackle each task.
Ability to scale up or down, depending upon the circumstances
Full transparency about what we are doing
There's certainly no risk in having a conversation. Connect with us and let's have a chat. Try me at: firstname.lastname@example.org or 516-445-1135