How long did it take you to read that last email you received from a business? People typically spend 15 seconds reading an email. A poorly designed email could take less than that to be tossed to the trash bin. Yet, a well-designed email could entice a new customer in the same 15 seconds.
The best emails combine good design with the technology of digital marketing. It goes beyond making sure that your text is legible and your layout is inviting.
Design can help to build your company’s brand and convey it clearly and effectively to your customers. For instance, studies show that if you add video content into your email, you can increase your conversion rate by up to 300%.
You should not only rely only on social media to connect with customers, email is 40 times more effective for customer acquisition. Also, conversions (when someone reading your email executes your desired action) will come easier with mobile-responsive messages designed to help you speak directly to your targeted audience.
Before you start on your email campaign, keep in mind:
• Who’s your target audience?
• What’s the purpose of your email?
• What do you want your readers to do?
Investing in well designed emails will maximize your sales and connections to support your company’s growth.