Stand Clear of the Closing Doors
I'm re-posting this blog that I wrote awhile ago as the message still rings true. Note that right now due to Covid, I am NOT taking many subway rides!
I take many subway rides each day as I navigate through the city heading to meetings, lunch appointments, networking events and the like. Uptown, downtown, the New York City subway is the fastest and most efficient way to get from one place to another.
And at each stop the riders will hear a recording: “Stand clear of the closing doors please”.
Yes, over and over again AT. EACH. STOP, “stand clear of the closing doors please”.
And do you know what...the repetition works! The ongoing reminder prompts everyone to step out of the way when the doors open and let our fellow riders get on and get off at their stop. Yes indeed, stand clear of the closing doors, please.
Now, think about it. How often do you remind your clients and prospects of your key deliverables, restate your value proposition and key points of differentiation, and reiterate exactly how your business can improve their personal or business lives?
Are you reminding them enough or do you think that because you told them once or even twice you just don’t have to say it again?
Are you leaving business on the table because your clients and prospects simply don’t “recall” exactly what it is that you provide, or ALL of the things that you can do for them.
We must remind our prospects, clients, and referral sources of what we do, why we do it, and how we do it so that we can remain top of mind and the first resource they think of when they have a need. Use your newsletter, signature line, and content marketing to help you stay visible, credible and recognizable as the subject matter expert they need for the job!