Sales 101

Know your brand and present it brilliantly
Know the prospects that are in sync with your brand
Connect with your prospects deploying a synchronized plethora of tactics (i.e. social media, email and content marketing, calls, PR, mail, trade shows, networking, articles, etc.)
Become recognized as a SME
Maintain excellent touch points (those 3 I’s ya’ll)
Deploy exquisite sales skills and refresh if necessary
Re-engineer when appropriate
Repeat
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