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  • Adrian Miller

Putting All Your (Sales) Eggs In One Basket


We all know this old cliché, “don’t put all of your eggs in one basket.” Our moms used to say this to us in a myriad of situations such as applying to just ONE college, dating just ONE person, interviewing at just ONE company.

And even if we gave our moms grief and provided some push back against her wise words, in our heart of hearts, we got the message.

So if we were able to get the message then why is it that now when the stakes might even be higher and we are all more experienced and mature, we are still often caught with all of our eggs in one basket.

Give me some examples you say. Okay, how about these:

Your business is running pretty darned smoothly except that almost all of your revenue is generated by just one client.

Your sales rep isn’t very forthcoming and has pretty much left you out of the loop with their accounts. At this point you don’t even know who they are talking to and the status, well, forget it.

You have a Virtual Assistant and they’re incredibly helpful. They have everything under wraps until they suddenly get sick or have a family emergency that puts them totally out of pocket, and with little or no time to plan.

And there are more, but you get my drift.

You MUST have a back-up plan at the ready if and when something goes awry. I mean you back-up your computer, right? (Oh boy, don’t even get me started on that!).

Mission-critical aspects of your business cannot be left to chance, and all of your eggs can’t be in one basket without structuring some redundancies and back-up plans.

The best time to start is now BEFORE there’s a problem.

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