On first sight I wondered, hmmm . . . now why would a proctologist need a van?
My mistake, it was poor designing. The designer never gave thought to how this might look when the door is open. A major whoops! Whether it's a package, a billboard, an ad on a website or magazine . . . a good designer looks at every angle! Thought should be given to positioning, color (how does your art look in black & white or in different sizes?), if you are running an ad - is it next to a competitor? These are thoughts that a good marketing team keep in mind.
Reach out to the 3 Giraffes to see how you can have a successful marketing experience!