In a busy, complicated world, explainer videos are a simple, easy to digest form of advertising, especially with complex subjects.
Explainers offer quick hits with a long shelf life. It’s no surprise that businesses are shifting there advertising dollars to video, especially considering the high visibility that video receives. For viewers, the appeal of explainer videos is that they bring you information in a specific topic quickly.
A good explainer video makes a single topic quickly comprehensible. That offers viewers a lot of value: They get a thoroughly researched overview of a subject without having to spend much time or energy.
Explainer videos don’t need to break the bank. They don’t require a big crew and fancy production resources, just a good script, good visuals, an engaging host and some editing.