Do you offer a free consultation? I must admit that I have taken advantage of such "offers" and in all but a very few situations, the free consultation was simply a barely disguised sales pitch.
Now, before you object to my words and explain that in your case, it most certainly isn't a pitch for business but a value-added and meaningful meeting, please hear me out and reflect on your own experiences:
The individual that would like to provide some insights into your social media strategy, and in 10-15 minutes begins to dissect your efforts and immediately jump into their $1000/month plan to help you succeed.
The wellness professional that offers a consult on your health and fitness, takes 5-minutes on that and then begins to push their "program."
The financial person that in under 2-minutes flat discusses how you can move your money over to them and be certain to see a better return.
Does it have to be this way? Of course not, and I firmly believe that there are folks with good intentions that provide value and benefits when you take advantage of their free consultation.
I know that I am just a wee bit jaded because I've been personally burned and by burned, I mean that I feel I was mislead and then, of course, I got down on myself for not being more insightful.
My suggestion is for all of us that are interested in offering a free consultation, do just that:
Provide insights and information
Demonstrate your subject matter expertise
That's the way to do it!
Now, this might seem like a ridiculous thing to do but I am offering you a free consultation! Yes, a dive into your business taking at look at what is, with some suggestions on what could be.
No sales pitch, just value all the way!