Covid-19, racial injustices, shaky economy. How is your brand responding to this ball of confusion? In these times people are sensitive and insecure. Here are five ways your brand can respond in a crisis.
Hopefulness: Be positive and have a good attitude.
Wit: Laughter is the best medicine and is a great escape from reality.
Reminiscence: Remind your clients of a better time and that things will improve.
Value: You need to provide value in this economic turmoil. Offer discounts to inspire customers.
Control: Give your customers options. At these times your customers need control, let them choose payment plans, formats, media, etc. Increase their control by increasing your power.